Launching a new online course or program is so exciting, but it’s not without its fair share of misconceptions and myths.

If only it was as simple as, “I have an amazing programme – of course it will sell!”  Unfortunately, this alone will not necessarily bring huge success.

Furthermore, many online coaches and course creators try to handle every aspect of the launch themselves.  This I get. Not everybody is able to allocate the budget to enlist help with their online launches, especially when it’s early in their business.  However, the reality of doing everything themselves, soon becomes apparent when they start to encounter more issues than they first anticipated. In this article, I’ll debunk three common launch myths. Here we go:

Myth 1: “It’s All About the Product”

Reality: Whilst having a valuable online course programme is undoubtedly essential, a successful course launch involves much more than the course itself. It’s about strategy, timing, and effective execution.  Working methodically through each stage of the course launch will help tremendously.  Having a plan and a timeline is essential if you want to avoid those anxious feelings of if something is missed. 

Myth 2: “I Can Do It All Myself”

Reality: It’s easy to underestimate the complexity of a course launch and fall into the belief that it’s easier to handle every aspect by yourself. Speaking from experience of working with online coaches and course creators, I can tell you that this approach often leads to overwhelm, feelings of stress, missed opportunities, and less-than-optimal results.

There are many moving parts during a live launch for your online course or programme -through all stages of the process.  Co-ordinating tasks can be quite intricate with a lot of time needed, especially if there are several tech issues that pop up that need to be resolved sharpish.  And, if you’re like many other coaches, tech issues and getting bogged down with the intricacies of all the tasks, is most definitely not something you’ll want to spend your time on. 

Myth 3: “Success is Immediate” 

Reality: It would be a dream come true to have instant success and a flood of sales right after launching an online course or program.  You love the course, you have put your heart into it, you have done all the research and BETA testing – so why wouldn’t your target audience love it too, right?  In reality, building momentum and achieving significant results often takes time and persistence. 

Often, each launch will bring different results. Trends change. The economy is forever changing – and so, the way a launch is executed next time, maybe very different from the first. 

The key is always to evaluate.   What went well, what didn’t and how can this be improved upon.

The best and most efficient way is to have a well-thought-out launch plan that includes how you will evaluate in the post launch phase. This will help to make those changes for next time.  Mapping out the launch plan and timeline for your online programme is just the beginning of the launch journey.    

The Power of a Launch Manager

So, why do you need a launch manager?

The answer is simple: we bring expertise, organization, efficiency, and peace of mind to the launch process. Here’s how we do it:

• Expertise: We have a wealth of experience of working with online launches.  Always keeping up to date with the newest trends, what’s working and what isn’t.

• Organization: We create detailed launch plans, timelines, and checklists, ensuring that nothing is overlooked. We hold the team accountable for meeting deadlines and ensure that everyone is on the same page, working methodically to ensure deadlines are met.

• Efficiency: We streamline the launch process and work meticulously with the timeframe to coordinate tasks and resources, allowing for a smoother workflow.

• Peace of Mind: We are skilled problem solvers. When unexpected challenges arise during the launch, such as tech issues, we quickly identify issues and implement solutions, minimizing disruptions so that the launch keeps on track.

• Long-Term Growth: Beyond the launch, we provide guidance and insights for long-term growth. We help you plan additional courses, promotions, or collaborations to maintain momentum. We are your BIGGEST cheerleaders!  

In conclusion, debunking launch myths is crucial for achieving success in the competitive world of online courses and programs.

By understanding that a successful launch requires more than just a great course, acknowledging the value of delegation and collaboration, and adopting a long-term perspective, you can set yourself up for success. And when it comes to executing a successful launch, partnering with a launch manager is the key to making your online course or program shine.

Looking for help with your launch? Take a look at Launch Foundations – Perfect for those who need a solid foundation for their launch