If you’re thinking of using Facebook Ads for your business, you’re likely to be thinking, “do I need a huge budget for my Facebook ads?”
The short answer is …NO, you don’t need a huge budget to get started with using Facebook ads to generate leads for your business.
Surprised?
Let’s take a look…
You have control over how much you want to spend
The really great thing about using Facebook ads for your business is that you have complete control of how much you want to spend. So, it could be as little as £1 per day – or as much as £1000 per day. So, it will all come down to what your overall goal is and how quickly you want to get there!
There are also various types of ads and some will cost more than others per result (CPC)
For example, a ‘Purchase’ campaign will cost more than an ‘Awareness’ campaign. So, you should map out your ads funnel first and decide how much you want to allocate for each part of the funnel. Your top funnel ads will usually be a lot cheaper than your bottom funnel ads because the ad objective will be different.
BUT you don’t need a huge budget for your Facebook ads.
I recently ran an ad campaign for a client that wanted to get more people to their email list so they could nurture them.
Once their FREE opt-in guide had been created, their ad budget was decided at $10 per day.
We were getting new subscribers for just $0.30 per sign up! Which is an amazing result with 461 new subscribers!
Nailing down on target audience!
Their copy and graphics really were on point, and they smashed the CTR (click through rate) metrics!
Of course, it doesn’t all come down to the copy and graphics – we sat down together and talked about their audience. We then used Ads Manager to niche down their audience to target, that we knew, would LOVE her free guide. You can read my blog, 5 Steps to Nailing Down Your Target Audience here.
If you are thinking of using Facebook ads to generate leads for your business, get in touch. I have various Ad Management packages to suit, including VIP days and Done For You packages. Click here